Practice datasets
Orion Retail
A fictional omnichannel retailer with 8 physical stores and an online store across the Caucasus, Turkey and Europe, 2023–2025. Includes seasonality, campaigns, store openings/closures (for like-for-like analysis), a sales plan, inventory and a deliberately messy customer extract.
Orion Telecom
A fictional mobile operator: subscriber base, tariff plans, monthly usage and billing, support tickets, marketing campaigns and a full lead funnel (2024–2025). Built for churn, retention, cohort, lead-conversion and campaign analysis.
Orion Bank & Insurance
A fictional retail bank with an insurance arm: customers, accounts, card/current-account transactions (2025), consumer loans with default outcomes, insurance policies with renewal flags, and claims.
Orion People
Fictional HR data for a ~470-person company: employees including leavers (2016–2025), salaries and ratings, monthly sales-rep performance vs plan for bonus/commission work, and a recruitment pipeline.
Orion Finance
Monthly management accounts for the fictional Orion Retail group, 2023–2025: P&L by line item with budget, and a month-end balance sheet that balances (Assets = Liabilities + Equity).
Orion Shop Experiments
Two months of web sessions for a fictional online shop running an A/B test of a new one-page checkout (variant B). Supports funnel analysis, conversion rates, A/B testing and confidence intervals.