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PROJECT 30Intermediate

Professional Dashboard Design

Business scenario

The Orion Telecom executive committee has a 40-visual dashboard nobody reads. You are asked to replace it.

Problem statement

Design an executive dashboard (≤ 6 visuals) for subscriber health: growth, churn, revenue and service quality.

Learning objectives

  • Choose KPIs aligned with decisions
  • Apply visual hierarchy and appropriate chart types
  • Design for a 30-second read

Instructions

Interview notes (fictional): the CEO wants to know weekly 'are we growing, are we keeping customers, are customers happy'. Provide a sketch first, then the build.

Tasks

  1. KPI definitions sheet.
  2. Wireframe.
  3. Build.
  4. Accessibility check (colour, labels).
  5. Before/after rationale.

Deliverables

  • Dashboard file
  • Wireframe
  • Rationale

Evaluation rubric

CriterionWeightExcellentProficientDevelopingInsufficient
KPI selection20%KPIs answer the executive questions.Correct and complete with minor gaps in rigour or presentation.Partly correct; important steps missing, unvalidated or unclear.Missing, incorrect, or not supported by the data.
Visual design30%Hierarchy, chart choice and labelling excellent.Correct and complete with minor gaps in rigour or presentation.Partly correct; important steps missing, unvalidated or unclear.Missing, incorrect, or not supported by the data.
Correctness20%Numbers correct.Correct and complete with minor gaps in rigour or presentation.Partly correct; important steps missing, unvalidated or unclear.Missing, incorrect, or not supported by the data.
Rationale15%Design choices explained.Correct and complete with minor gaps in rigour or presentation.Partly correct; important steps missing, unvalidated or unclear.Missing, incorrect, or not supported by the data.
Presentation15%Concise, well-labelled outputs a manager can act on without explanation.Correct and complete with minor gaps in rigour or presentation.Partly correct; important steps missing, unvalidated or unclear.Missing, incorrect, or not supported by the data.