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Module 8

Business Analytics

The methods analysts use to steer a business: KPIs, plan vs fact, segmentation, funnels, retention and forecasting.

Difficulty:All beginner intermediate advanced expert

Performance Management

KPIs, plan vs fact, variance and sales analysis.

KPIs and plan vs fact

✓KPI design, plan vs fact, variance and sales analysisThe performance-management toolkit — designing KPIs, comparing actuals with plan, decomposing variance into drivers, and structuring a sales analysis.Intermediate60 min

Customer Analytics

RFM, retention, churn, cohorts, CLV, cross-sell and basket analysis.

Retention and value

✓Customer analytics — RFM, retention, churn, cohorts, CLV and renewalMeasure and act on customer value and loyalty — segmentation by RFM, retention and churn rates, cohort retention, customer lifetime value and renewal rates.Intermediate80 min

Leads and Campaigns

Lead generation, behaviour, conversion and campaigns.

Lead analytics

✓Leads, campaigns, cross-sell/upsell and market basket analysisAnalyse the acquisition funnel from lead to sale, measure campaign effects properly, find cross-sell and upsell opportunities, and compute support, confidence and lift.Intermediate80 min

Products, Stock and Markets

ABC/XYZ, inventory, market share, TAM/SAM/SOM, CAGR, LFL.

ABC/XYZ and inventory

✓ABC/XYZ, inventory, market share, TAM/SAM/SOM, CAGR, LFL and business forecastingClassify products by value and predictability, measure stock health, size markets, express growth correctly, compare like with like, and build simple forecasts and predictions.Intermediate90 min